After conducting multiple cohorts of Personal Branding workshop, and seeing the participants still hesitating to show up on LinkedIn, Neeraja realized that LinkedIn Writing was felt to be hard by many not because of lack of ideas or lack of skill, but because of a mindset that triggered questions like -

1. Who will read my content?

2. Will I be judged?

3. Do I have the required expertise to write?

4. What should I write about?

5. How can I make it interesting?

6. Will it make me look promotional?

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LinkedIn Writing Mindset Challenge is designed as a 2 week virtual challenge for participants to overcome the fears of showing up on LinkedIn. The challenge has been intentionally designed to have following  elements

1. Mindset before methods

2. Why and Who

3. Storytelling

4. Community/Cohort model

5. Action over perfection

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